Kiwis back new rules for sunscreen

Nearly one in five New Zealanders get sunburnt most years and the majority support a mandatory sunscreen standard, Consumer NZ says.

A survey by the consumer watchdog looked at how sun smart New Zealanders are, what is important to them when buying sunscreen and whether they think current sunscreen standards are sufficient. It found most people supported a mandatory sunscreen standard and regular testing requirements.

New Zealand has one of the highest rates of skin cancer and melanoma in the world, with 4000 melanoma cases diagnosed every year.

Despite this, there is no requirement for sunscreen manufacturers to regularly test their products, or even test them at all, a situation described in 2018 by then-Consumer NZ chief executive Sue Chetwin as ‘‘madness’’.

The survey found two-thirds (67 per cent) of respondents read sunscreen labels before buying but a much smaller number believed they could trust what they read.

Consumer NZ research writer Belinda Castles said it was crucial that New Zealanders were able to make informed decisions when buying sunscreen so they could get adequate protection. ‘‘But our research has found that New Zealanders lack trust in sunscreen labelling. Only 37 per cent of shoppers agree they can trust them.’’

Consumer NZ has been calling for a mandatory sunscreen standard and testing requirements to ensure New Zealanders can trust what is on the products’ labels.

‘‘Our research found consumers back this call – 83 per cent of New Zealanders want the Government to make a sunscreen standard mandatory and nine out of 10 think sunscreen companies should be required to regularly test products,’’ Castles said.