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New World’s KitchenAid promo proves popular

Smeg knives are so last year as KitchenAid shapes up to be New World’s most successful summer promotion ever. New Word shoppers across Aotearoa have smashed projections, outstripping Smeg and Speigelau redemptions two to one in the first week of the promotion hitting stores. In the first seven days across the North and South Island, redemptions across the whole ovenware range were 238 per cent higher than the co-operative and its supplier partner had forecast. But New World said it was prepared to meet demand, with nearly 900,000 KitchenAid pieces in its national network of distribution centres. Pippa Prain, the head of marketing and customer experience at New World, said the company had been ‘‘blown away’’ by the immediate uptake of the promotion. The most sought-after piece in week one was the mini cocotte, which accounted for more than a third of all redemptions, followed by the medium baker with reusable bamboo lid, which was responsible for another quarter.

Business

en-nz

2021-11-27T08:00:00.0000000Z

2021-11-27T08:00:00.0000000Z

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